Archive for the ‘ Opinion ’ Category

Rachel Carson – Would Rachel Work at BOEMRE or Greenpeace Today?

Monday, July 19th, 2010

“It is a curious situation that the sea, from which life first arose, should now be threatened by the activities of one form of that life.  But the sea, though changed in a sinister way, will continue to exist; the threat is rather to life itself.” – Rachel Carson, The Sea Around Us

“No witchcraft, no enemy action had silenced the rebirth of new life in this stricken world.  The people had done it themselves.”  – Rachel Carson, Silent Spring

As BOEMRE (Bureau of Ocean Management, Regulation and Enforcement) replaces the MMS I wonder if their staff knows the work of Rachel Carson, an employee of the US Fish and Wildlife Service over 50 years ago.  Would Rachel place herself among their ranks today - or elsewhere?

I keep thinking about Rachel Carson, and her books The Sea Around Us and Silent Spring, first published in the late 1950s and early 1960s as the negative impact of chemicals like DDT began to be understood.  If you’re a marine biologist, a Baby Boomer or unusually well read you probably know Rachel Carson, but her books are for everyone.  Her command of science and history, and her respect for all living things flows from page to page.  Her desire to teach us how we are connected to even the smallest creatures makes us aware of our actions and the results of our mistakes.  You can’t help but be drawn into her world.

My father gave me a copy of The Sea Around Us when I was seven.  ‘She’s a smart lady’, my father said.   I can still see myself holding the large book in my hands, the ocean on the cover.   She was a woman who did something to change the world when that was different and curious.  I could only read the photo captions then, but from that book I learned to love the sea.  Her writing, her passion made the sea alive and interesting and mysterious – and the most important thing on earth.  Read that book today and you’ll see her writing is as fresh, as clear and relevant as ever.  Her words could easily grace Treehugger, Mashable or The Huffington Post.

I wonder what Rachel Carson would say and do today.  Her concerns were radioactivity and pesticides, battles long fought, but it’s still the same old saw - the unintended consequences of human action that boomerangs back on everyone.  The cosmic ‘oops’ we never think about until it’s too late.

It’s ironic that Rachel Carson, whose work gave life to the ecology movement and sparked the creation of the EPA, made her contributions while working for the US Fish and Wildlife Service.  They actually encouraged her when they realized her talent for reaching the public through her writing.  We’re frustrated today with agencies who are supposed to protect our environment and protect us.  It’s hard to believe these agencies were once the source of solutions and inspiration.  I think that Rachel Carson would be just as frustrated today as we, and I wonder where she would stand.  Would she be at BOEMRE or Greenpeace?  I’m not sure.

Can our agencies get back to leading and inspiring instead of back pedaling and finger pointing when it comes to the environment?  Can BOEMRE, as they form, use what’s happened in the past few years to establish a better footing and move ahead?  We’re at a crossroads.  Our fingers crossed, we are waiting to see how BOEMRE responds to the opportunity in their hands.

Rachel’s words were helpful 50 years ago and they are helpful now.  A reminder of someone who did something good when she had the power and the platform.  Someone whose efforts stemmed from a love of the sea and a desire to protect everything in it for generations to come.  We’re waiting and watching.

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BP and the US Government – Getting Along Like Oil and Water

Monday, May 24th, 2010

We’re starting to realize we’re really in trouble here.  This is not going to be the usual ‘oh no, let’s get that fixed and now we just have the hearings to worry about’ scenario.  It’s a Pandora’s Box, a genie out of the bottle – a fix that still needs more fixing, news that the Gulf Stream could become the Oil Stream, and a US government that’s decided to play ‘Who Moved My Cheese?’ big time.  A liability cap that goes from $75 million to $10 billion (or maybe $80 billion?) and an MMS that might dissolve and turn into two agencies and a revenue collection group.  Poof.  This just turned from a sprint into a marathon, BP, with no end in sight.  Forget the Exxon Valdez, think Bikini Islands.

BP, in case you didn’t notice you are on your own.  We’re in the middle of the blame game right now with plenty to go around.  Politicians are using words like ‘cover up’ and ‘un-American’.  Nobody is going to own up to any part of this, nobody wants to appear sympathetic in any way.  Your private business friends?  Gone.  Deepwater Horizon’s in major protection mode, other oil companies are touting the super safe procedures they use (yeah sure), and we’re all wondering whether we’ll ever be able to go to a beach on the East Coast or the Gulf of Mexico again.  So, not a good time. 

Truthfully, we’re all partly to blame.  We didn’t cause this, companies failed us and our government failed us, but we’re a part of the chain.  These companies took a risk and they’re paying the price, but they aren’t extracting oil in deepwater just for the challenge.  They’ve got customers, and their customers have customers, and eventually we’re the customer.  This is a hard wake up call, but with a clear message nonetheless. We don’t have another planet to move to. We’ve got to fix this as best we can, and we’ve got to encourage a different way to live.  We’ve got to seek and support solutions that are sustainable, renewable and safe.  And that save the places we love, not destroy them or put them at risk.

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PepsiCo’s “Dream Machine” – Recycling 400,000 Containers A Year

Sunday, May 16th, 2010

PepsiCo, we’ve been reading a lot about you lately, and we like where you’re going.  At KissMyCountry we’re not shy about recognizing companies who are saving the planet.  We voice criticism, too – don’t get the wrong impression.  But you’re doing a great job – first with the Pepsi Refresh Project, which we’ve written about as well as interviewed Ben Jervey, Planet Ambassador.  Partnering with GOOD was a wonderful idea, and it’s great to see your CMO join GOOD’s Advisory Board.

But we really like your latest – the Dream Machine and your goal to recycle 400 million plastic and aluminum containers a year.  And we like the way you’re partnering with Waste Management and Keep America Beautiful.  Both have been saving our planet for a long time and we’re glad to see they’re involved.  And building in the incentives is a great idea – nice touch, PepsiCo.  We know it’s a first step, and we know you have your critics – but we have hope for the Dream Machine.   One hope is that one of the 3,000 kiosks you’re setting up this year lands in our neck of the woods – we’d be honored and we’re waiting.

We also hope the program grows and grows and grows.  We hope you collect a lot of plastic and aluminum that wasn’t going to get recycled otherwise – and we hope you collect more than 400,000 containers a year.   We hope you collect so many containers that you don’t have to make any new ones for a year.

We know that’s ambitious.  But we have dreams too.  We dream about saving the places we love.  And PepsiCo, you – and Waste Management and Keep America Beautiful –  just helped us all take a step in that direction.

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Brazil and Norway Know Oil, Why Don’t We?

Saturday, May 1st, 2010

U.S. regulators don’t mandate use of the remote-control device on offshore rigs, and the Deepwater Horizon, hired by oil giant BP PLC, didn’t have one. With the remote control, a crew can attempt to trigger an underwater valve that shuts down the well even if the oil rig itself is damaged or evacuated…Nevertheless, regulators in two major oil-producing countries, Norway and Brazil, in effect require them. Norway has had acoustic triggers on almost every offshore rig since 1993. “Leaking Oil Well Lacked Safeguard Device”, April 28, 2010, Wall Street Journal

Okay, let me get this straight because I really want to understand what I’m hearing.  There was a way to prevent this, a technology exists, and other countries use it?  Oh, okay, it makes things more expensive, that makes a lot of sense.  So, out of everything – the oil rig, the people’s lives, their families, the local crab and shrimp fishermen, the Gulf of Mexico and New Orleans this is where you just have to cut corners?  Did you factor in the cost of the Coast Guard and the Navy to stop everything for weeks and help you out?  Oh, well yes, there will be a charge for that.  Trust me.

Cost is always relative, so thank you Brazil for including preventing accidents like this in your priorities.  Others may call you an emerging market, but on saving the planet you’ve arrived and you’re setting an example.  And Norway, we didn’t forget you – energy is one of your country’s largest industries, so somehow this wasn’t too expensive  for you.   Maybe you’d be willing to show us how you do it, if anyone’s willing to listen.

Years ago I visited Santa Barbara, and walked along their beach.  It was a beautiful day, clear sky, cool air, sun, and I walked along thinking how great it was to be in such a perfect spot.  Then I looked down at the sand.  There were small black splotches, and I saw that some of the black splotches were on the bottom of my feet.  What’s that, I asked?  Oil, my companion answered.  Oil?  In this beautiful place, on this beautiful day?  Everytime I think of going to Santa Barbara I think, no, not so much.  I haven’t been back.

In the midst of so many solutions and so many possiblities – electric cars, biofuels, wind and solar energy – this is a jolt that reminds us why we need alternatives so badly.   I don’t want to say hurry up to the scientists and engineers – I know you’re working hard.  But we need you, and we’re waiting.  We’re ready.  We’re done.  We’re there.

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