Archive for the ‘ Save the Planet ’ Category

The Haribon Foundation – Rainforestation in the Philippines

Monday, August 16th, 2010

KissMyCountry has connected with the Haribon Foundation for the Conservation of Natural Resources for our Philippines t-shirt.  Enjoy reading about this group – and consider a KissMyCountry t-shirt to show your love for the Philippines!  A portion of each t-shirt sold will benefit the Haribon Foundation’s efforts to save Philippine ecosystems from development.

“The Philippines has less than 20% forest cover and we need 54% to regulate ecological processes and that includes the forest’s ability to provide us with a steady supply of water for irrigation, industry and domestic needs – drinking, cooking, washing, etc.”  – Annabelle Plantilla, Director, Organizational Sustainability Group, Haribon Foundation

Preserving the Ecosystem in the Philippines Since 1972
The Haribon Foundation, based in Quezon City, was formed in 1972 as a bird watching society to preserve the Philippine Eagle.  The group began by studying the little known ecology of the Philippine Eagle and looking for the most effective way to conserve this bird of prey.   The organization quickly grew to a full-fledged nature conservation foundation dedicated to preserving Philippine ecosystems.  Combining science and research with campaigns against industrial development, the Haribon Foundation is a leader among conservation groups in Asia.   They are the first organization to enter into a Debt-For-Nature Swap Program and have a 30-year history of creating programs and relationships with leading environmental organizations around the world.  We applaud their efforts and the role they have played to inspire other environmental groups in Asia.

ROAD to 2020
Rainforestation Organizations and Advocates (ROAD) to 2020 is the Haribon Foundation’s primary focus today.  “Our major advocacy now is ROAD to 2020 which aims to restore 1 million hectares of forest by using native tree species.  The Philippines has less than 20% forest cover and we need 54% to regulate ecological processes and that includes the forest’s ability to provide us with a steady supply of water for irrigation, industry and domestic needs – drinking, cooking, washing, etc.  As of now we have only planted roughly 300 hectares.”  says Anabelle Plantilla, Director, Organizational Sustainability Group, Haribon Foundation.   A map of ROAD to 2020 sites is on the Foundation’s web site.

Rainforestation, not Reforestation  to Restore and Support Ecosystems
The Haribon Foundation’s programs reflect their understanding of the Philippine’s ecosystems.  Their logo, the ‘tree symbol’ has nine leaves to signify the nine ecosystems of the Philippines – rainforest, savannah, desert, grassland, deciduous forest, mixed forest, mediterarnean, taiga, and arctic tundra.   The ROAD to 2020’s ‘Rainforestation, not Reforestation’ program is an excellent example of the Foundation’s careful work.  By using a variety of native tree species  for reforestation rather than exotic or ‘foreign’ tree species, rainforestation restores the ecological benefits of a healthy forest.  A healthy forest will provide rich populations of animals and plants, stable abundant water supply and a rainforest that provides protection against natural disasters such as typhoons and landslides.  This is the goal of the Haribon Foundation’s ROAD to 2020.  The Foundation has partnered with Leyte State University for this project, again emphasizing a commitment to programs based in academic study.

Give a Gift Tree to Plant Seedlings for Rainforestation
The Haribon Foundation has many ways for people to support ROAD to 2020.  The Give a Gift Tree, at a cost of PhP100 (about $2.50) is perfect for wedding favors, baby gifts, anniversaries, Earth Day celebrations and fundraisers.  Each Gift Tree comes with a commitment to plant one native tree seedling and provide the giver with a gift certificate in one of several Animalaya designs showing Philippine wildlife.  “Donations can be made online or can be paid directly to our bank account.  Each seedling costs PhP100 and benefits local communities that we work with.  Communities supply the seedlings and maintain them to ensure survival.  We also provide them with the necessary training to be effective stewards of the forest.” says Annabelle Plantilla.

Enter the Million Hectare Walk or Volunteer for Haribon
Supporters can also participate in the Million Hectare Walk which is held annually in November.  For the last three years the Walk has taken place at the Ninoy Aquino Parks and Wildlife Nature Center in Quezon City.  There are two routes, the 300-meter path and the 1.5-km path.  Not a walker but still want to support?  Non-walkers can participate by pledging at least seventy-five pesos (P75.00) per lap for a registered walker or by being a volunteer during the event.  The key is participation!  Volunteer Opportunities also exist if you are living or spending time in the Philippines.  Volunteers are an important part of Haribon’s ability to accomplish their goals, and volunteers are needed to do legwork for campaigns, to produce educational materials, and to do research.  Although most volunteer opportunities are in metro Manila, volunteers are sometimes needed at sites outside the city. 

We wish the Haribon Foundation all the best in their efforts, and know that they will continue to succeed and inspire others.  KissMyCounty is donating a portion of sales from each Philippines t-shirt to the Haribon Foundation, so you are planting a tree for Haribon when you buy a t-shirt!  If you would like to do more, please visit the Haribon Foundation’s website, email act@haribon.org.ph or call them at 434-4642/421-1213.

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Kevin Surace, CEO Serious Materials – a CEO Saving the Planet

Thursday, August 12th, 2010

“Most everyone has green materials that are made from recycled this or that.  That is fine of course.  But the public doesn’t really care.  In fact the impact to our planet, or the savings to the impact to our planet is quite minimal if we recycle something.  But if we drive CO2 down  – that’s the high order bit – drive energy down, drive CO2 down.  Those are the high order bits today.”  – Kevin Surace, CEO Serious Materials

KissMyCountry had the chance to talk with Kevin Surace, CEO of Serious Materials - a company redefining green building for the future.  Enjoy the conversation with this dynamic leader as we continue our CEOs Saving the Planet series!

Lexy:  Kevin, you’re at the center of Green Building, and you’re really making a contribution.  How did it all begin?  What motivated you to focus on Green Building?

Kevin:  The truth is the company started sort of on a whim.  In a fluke, a friend of mine (Marc Porat) had a polymer company and said wouldn’t you like to do something in materials instead of electronics and software?  I said sure.   At that time it was car coatings and other things like this.  But that changed when he came back from the Aspen Institute in 2005 and said the world is about climate change, it’s very serious and we have to do something about it Kevin, and I said you’re right.  That’s really where we started the track record of this company directly to clean tech and realized that buildings by far are the biggest contributor to CO2.  About 52% of CO2 is tied to the built environment, 40% to operate our buildings and 12% to make our building materials every year.   In comparison, only 9% worldwide is cars.  So 9% of CO2 is cars and 52% is buildings so I’m thinking we want to go after buildings, so that’s what we have been doing.  That’s really the genesis of the company (thanks to Marc Porat) and today it’s six plants and 400 team members strong…and we keep growing.

Lexy:  To what do you attribute your success and the success of Serious Materials?

Kevin:  That’s complicated because there are so many facets of Green companies – the people that you have are absolutely critical and we have the best team on the planet, many from high-tech in their past. The vision that we have, the materials we have, the customers we have. We love our customers. In the end I boil it down to one thing which is inspiration.  We want to inspire our customers to not only do what’s right, but to buy, use and love our products and get a great return on that investment.  And our employees to be inspired to reach new personal heights, including with the products we develop, make and deliver and our customer satisfaction (which is a key theme with all of our team members).  Apple does that well, it’s an inspiring brand. Our team has created an inspiring brand in a few short years, and inspiring and disruptive products.

Lexy:  In addition to Green materials and products that conserve energy, you also emphasize soundproofing and the reduction of ‘noise pollution’.  Why are you so committed to that and why should all of us share your concern?

Kevin:  Noise pollution is certainly an interesting issue.  I’ll tell you how it ties in in a minute.  The company started in that area with products like QuietRock.   You can address a fair amount of carbon footprint by reducing noise.  If you don’t have noise issues, more people move to urban environments.   And that is half the carbon footprint (per capita) or less if you live in an urban environment – yet the number one reason people don’t is because of noise. We’ve solved that.  The other thing is that our products use six or more times less the material than the old way of doing it.  So it’s also a way to save tremendous CO2  by cutting the amount of raw materials by say 80% or more. 

On another note we’re one of the few green building materials companies that talks specifically about saving energy and CO2.  Most everyone has green materials that are made from recycled this or that.  That is fine of course.  But the public doesn’t really care.  In fact the impact to our planet, or the savings to the impact to our planet is quite minimal if we recycle something.  But if we drive CO2 down – that’s the high order bit – drive energy down, drive CO2 down.  Those are the high order bits today.  Arguably recycling (without a substantial CO2 savings) is a leftover from the 60s.  And we need to do far more than just that today.

Lexy:  You’ve got a lot of great products at Serious Materials, but I’d like to ask about your own home.  What was the most recent thing you did in your own home to make it Greener?  Why?

Kevin:  We’ve got our own garden.  We grow our own vegetables.  We have solar thermal for pool heat. And I drive a full EV.  I have for several years. It’s a Toyota RAV4 EV that goes 100 miles on a charge, and our other car is a Prius.  I’m sure we can do better.   We haven’t done as much in the house yet as we would like.  Our high R value windows are surely next.

Lexy:  What’s next for Serious Materials?  What can we expect from you and the company in the next 4-5 years?

Kevin:  We are much more than just materials.  We’re not just about windows and drywall.  We’ve become experts on modeling buildings and understanding how buildings work, understanding how to save energy in those buildings and how to leverage that expertise.  We’ve been installed in some 70,000 projects.  The Empire State Building is not the only project we’ve done.  We love the Empire State Building, it’s a spectacular project.  But it’s one of 70,000 including homes in neighborhoods like yours.

Lexy:  At KissMyCountry we like to ask about places that people love.  What are your favorite places to live or travel?

Kevin:  There are some motu’s off of Bora Bora.  It’s quiet, it’s peaceful, this is in the French Polynesian Islands and it’s absolutely stunning.  If someone said here’s a week, go wherever you want I’d go to Bora Bora. Which is my wife’s favorite place (always good to choose her favorite).

Lexy:  Any place you’d love to see that you haven’t had a chance to visit yet?

Kevin: There must be a thousand.  I don’t know if any one particular comes to mind but there are so many islands on the other side of the world, there’s so many parts of Europe I have not been in.  I was just talking to someone today about Malta, I haven’t been there.  I love Italy.  There are many, many, many places.  I think the world is a big place and I think you can’t get to everywhere in a lifetime.  But it’s great to go to historical places, such as castles in England, and yet it’s great to be on a beach in Aruba as well. And while it sounds cliché, I love being in Sunnyvale with our team. We love the work, love the customers, and love working together.

Lexy:  Serious Materials is based in Sunnyvale, California.  What are some of your favorite spots in the area?

Kevin:  Home.  Clearly home would be a good choice – I travel too much.  There are certainly a lot of restaurants around here, Birk’s for steaks, I like the atmosphere, I like the steaks, it’s very close.  I love taking the kids to Great America which is right around the corner.  Murphy Ave. in Sunnyvale, that’s really remade itself into a true outdoor venue with seating outdoors in front of the restaurants and that’s just a really fun place to be with family, friends, or coworkers.

Lexy:  Kevin, it’s been a pleasure.  You’re very easy to talk to and we look forward to staying in touch.

Kevin:  Thank you very much.

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DC Gulf Coast Benefit – Adams Morgan, Saturday August 7 from 3-8pm

Wednesday, August 4th, 2010

This Saturday there’s a chance to show support for the Gulf of Mexico in DC.  Come to Adams Morgan from 3-8pm, eat and drink at one of the participating establishments, and show your support!  For details about this event visit http://dcsmashed.org/gulf/DC_Gulf_Coast_Benefit.html.

As we know, the BP oil drilling disaster continues to impact Gulf Coast communities and our environment profoundly.  Coastal communities need your help and support to manage the clean-up efforts, make communties whole, and overcome this disaster.

Come out this Saturday to Adams Morgan to support the Gulf Restoration Network’s effort to protect and restore the natural resources and communities of the Gulf Region for future generations.   Come out to Adams Morgan between 3-8pm this Saturday August 7th and visit one of the participating establishments to take advantage of specials offered.  A portion of the day’s proceeds will be donated by each establishment. Join the 3pm second line and march up 18th street to show your support.  Meet friends, listen to music, eat and drink and make merry wherever you like, all the while supporting the Gulf region.

So come with your friends, enjoy, and show your support.  Our Gulf communities will appreciate your contribution!

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Do Good for the Gulf by Voting in August for PepsiRefresh Ideas

Monday, July 26th, 2010

“Even though all of the ideas are in you can still be a big supporter of communities in the Gulf by voting for the ideas you think are the best.  People’s votes really matter and I encourage people to look through all of the ideas.  This can be a lot of money in the hands of very deserving ideas.” – Ben Jervey, Planet Ambassador, Pepsi Refresh Project

Idea Makers Get Their Chance to Help Gulf Communities
Pepsi and the Pepsi Refresh Project, thank you.  You’ve stepped up quickly and we’re glad to see that you’re building on what you’re already doing to lend extra support to Gulf communities.  The aftermath of the oil spill is going to affect communities in the Gulf for a long time; glad to see you didn’t waste any time getting started.  And thank you for knowing that the best ideas to help communities often come from the people who know and love these places.  We can’t wait to see what happens from your support.

For anyone who hasn’t heard, the Pepsi Refresh Project is giving away an extra $1.3 million towards ideas that benefit communities affected by the oil spill in the Gulf.  The first phase is completed with 1,000 new submissions focusing on ideas to help Gulf communities accepted from Monday, July 12 at noon ET to Friday, July 16 at noon ET.   Submissions are now in and the window is closed.  People with ideas have had their chance to submit.

Everyone Gets A Chance to Vote on the Most Inspiring Ideas Starting August 2
Now it’s time for the rest of us to do our part.   Starting on August 2, ideas can be reviewed and voted on by the public on the PepsiRefresh site.  After voting, the ideas with the most votes will be reviewed by Pepsi and Pepsi Refresh partner organizations GOOD and Global Giving to ensure ideas meet Pepsi Refresh standards and criteria.  Those with the most votes that meet criteria will receive support.  At that point idea makers will get needed support to put their ideas in place.

Ben Jervey, Planet Ambassador Talks About Doing Good for the Gulf
KissMyCountry caught up with Ben Jervey, Planet Ambassador for Pepsi Refresh to talk about the Do Good for the Gulf program.  We spoke with Ben earlier this year and it was great to talk with him again.  As usual, Ben’s heart, wisdom, support for our planet and respect for people and their ideas came through as we spoke.

“It’s everyone’s sense of duty.  Everyone wants to do whatever they can to help”, says Ben.  “It’s very exciting to see a company of this size be so agile.  We’re going to see ideas come from people themselves.  We’ll get to hear what communities need.”  When asked what kinds of ideas he expects to see from submissions, Ben said that he is constantly surprised and expects to be surprised this time as well.  “I’ve learned that there are some incredible ideas that I personally never would have thought of.  Communities in the Gulf have a better sense of what communities need.”

Ben does encourage everyone to take a look at this special group of Gulf submissions starting on August 2, and vote on the ideas you think are best.   “Even though all of the ideas are in you can still be a big supporter of communities in the Gulf by voting for the ideas you think are the best.  People’s votes really matter and I encourage people to look through all of the ideas.  This can be a lot of money in the hands of very deserving ideas.”

Working Together for Positive Change
Ben, thank you for talking to KissMyCountry.  We wish you all the best as you review submissions, wait for the votes to come in, and then put the chance for action into the hands of the idea makers and their communities.  We’ll be looking at the Gulf submissions as well and talking about the ideas that most inspire us.  All of us are concerned about what’s happened in the Gulf, and we appreciate the chance to do something together for positive change.

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Rachel Carson – Would Rachel Work at BOEMRE or Greenpeace Today?

Monday, July 19th, 2010

“It is a curious situation that the sea, from which life first arose, should now be threatened by the activities of one form of that life.  But the sea, though changed in a sinister way, will continue to exist; the threat is rather to life itself.” – Rachel Carson, The Sea Around Us

“No witchcraft, no enemy action had silenced the rebirth of new life in this stricken world.  The people had done it themselves.”  – Rachel Carson, Silent Spring

As BOEMRE (Bureau of Ocean Management, Regulation and Enforcement) replaces the MMS I wonder if their staff knows the work of Rachel Carson, an employee of the US Fish and Wildlife Service over 50 years ago.  Would Rachel place herself among their ranks today - or elsewhere?

I keep thinking about Rachel Carson, and her books The Sea Around Us and Silent Spring, first published in the late 1950s and early 1960s as the negative impact of chemicals like DDT began to be understood.  If you’re a marine biologist, a Baby Boomer or unusually well read you probably know Rachel Carson, but her books are for everyone.  Her command of science and history, and her respect for all living things flows from page to page.  Her desire to teach us how we are connected to even the smallest creatures makes us aware of our actions and the results of our mistakes.  You can’t help but be drawn into her world.

My father gave me a copy of The Sea Around Us when I was seven.  ‘She’s a smart lady’, my father said.   I can still see myself holding the large book in my hands, the ocean on the cover.   She was a woman who did something to change the world when that was different and curious.  I could only read the photo captions then, but from that book I learned to love the sea.  Her writing, her passion made the sea alive and interesting and mysterious – and the most important thing on earth.  Read that book today and you’ll see her writing is as fresh, as clear and relevant as ever.  Her words could easily grace Treehugger, Mashable or The Huffington Post.

I wonder what Rachel Carson would say and do today.  Her concerns were radioactivity and pesticides, battles long fought, but it’s still the same old saw - the unintended consequences of human action that boomerangs back on everyone.  The cosmic ‘oops’ we never think about until it’s too late.

It’s ironic that Rachel Carson, whose work gave life to the ecology movement and sparked the creation of the EPA, made her contributions while working for the US Fish and Wildlife Service.  They actually encouraged her when they realized her talent for reaching the public through her writing.  We’re frustrated today with agencies who are supposed to protect our environment and protect us.  It’s hard to believe these agencies were once the source of solutions and inspiration.  I think that Rachel Carson would be just as frustrated today as we, and I wonder where she would stand.  Would she be at BOEMRE or Greenpeace?  I’m not sure.

Can our agencies get back to leading and inspiring instead of back pedaling and finger pointing when it comes to the environment?  Can BOEMRE, as they form, use what’s happened in the past few years to establish a better footing and move ahead?  We’re at a crossroads.  Our fingers crossed, we are waiting to see how BOEMRE responds to the opportunity in their hands.

Rachel’s words were helpful 50 years ago and they are helpful now.  A reminder of someone who did something good when she had the power and the platform.  Someone whose efforts stemmed from a love of the sea and a desire to protect everything in it for generations to come.  We’re waiting and watching.

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Gulf Restoration Network – Showing Your Support for the Gulf of Mexico

Thursday, July 15th, 2010

KissMyCountry continues to support the Gulf Restoration Network (GRN) through our USA, Louisiana, Alabama, Mississippi and Texas t-shirts and our blog posts.  In addition to their central mission to collect information about the health of the Gulf of Mexico, the Gulf Restoration Network is adding to their outreach in response to their increased need for support.  These initiatives – most linking with other Gulf-based organizations – are ways to show your support for efforts there and continue to remain informed.

Blog posts, Interviews and Press Releases
Take time each day to look at the GRN’s informative and compelling blog posts, interviews and press releases.  Their Trajectory Map updates the scope of the oil spill daily, and commentary by GRN staff members such as Aaron Viles and Ellis Pickett showcase problems, issues and individual experiences in the wake of this disaster.  Their focus is on getting information to you and they do.  They are a great source of information and action.

Gulf Future – Joining With Others to Support Coastal Communities in the Gulf
Gulf Future is an effort to increase public support for coastal communities.  Wear a non-petroleum wristband or attend a benefit concert this summer.   For the people affected, knowing that others care is an enormous source of strength.  A coalition of the Gulf Restoration Network and the Gulf Coast Fund, Gulf Future asks us to be visible about our support and concern.  The commitment is small – a $10 donation for a bracelet or the cost of a concert ticket.  However the collective response speaks volumes about the amount of support from around our country.

A Goal to Host 200 Screenings of ‘Defend the Gulf’ on August 29
The greatest challenge of the BP oil spill is that it happened just as Gulf residents had fully recovered from the aftermath of Katrina.  August 29 is the 5th anniversary of Katrina’s landfall in the Gulf of Mexico and to mark the day the GRN is asking people to host a screening of the ‘Defend the Gulf’ series in their homes, churches or community centers to raise awareness about current needs.  Invite friends and family and the GRN will provide hosts with a DVD, information, and Louisiana goodies.  Their goal is 200 screenings around the country – double the number held last year.

The GRN T-Shirt Quilt
The GRN is making a quilt using each of the t-shirts whose sale is helping to raise money for the GRN as another way to show how many truly care.  KissMyCountry was proud to donate one of our USA t-shirts for this quilt.  We’re guessing this will be displayed in New Orleans or DC or auctioned off.  It’s a work in progress and a great way to show the unified support for the GRN.   We’ll keep you posted.

To stay in touch and show your support, we suggest you follow the GRN’s blogs and updates – and consider wearing a bracelet, attending a concert or hosting a screening.  Thank you for staying informed!

 

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Microsoft Imagine Cup Worldwide Finals – Green Software Design Finalists

Monday, July 5th, 2010

Finals in Warsaw, Poland from July 4-8
The Microsoft Imagine Cup Worldwide Finals are taking place this week in Warsaw, Poland .  Over 400 finalists from high schools and universities in 70 countries are in Warsaw presenting their ideas about how to solve the world’s toughest problems using Microsoft technology.   The field of 400 student finalists came from an initial group of 325,000 applicants with a single team representing each of the 70 countries taking part in the competition, which is in its 8th year.    With opening ceremonies held July 4 at Warsaw’s Palace of Culture and Science and a final awards ceremony taking place on July 8 at the Warsaw Opera House, it’s an exciting week in Warsaw!

Green Entries in the Software Design Category
The Software Design category is one of the most competitive with 68 entries in the finals this year.  Looking at entries with a Green or Sustainable theme there are seven teams – Bahrain, Croatia, Italy, The Netherlands, Peru, Russia and Slovakia – whose project uses technology to solve an environmental problem.  While there’s great variety among the projects, it’s also great to see the threads between each team and know that students all over the world are thinking about the health of our planet.  The seven teams showed surprising unity in their concerns for clean water, the need to increase reuse and recycling, and the use of social networks and emerging technologies to share information.

Water, Water Everywhere but Especially in Russia and Peru
Clean water is basic when it comes to preserving our environment and saving the world.  Two teams – Team NLO from Russia and Team APWT Live from Peru – made clean water their focus.  Team NLO’s Polarvision project was featured by Microsoft prior to the finals. Team NLO is already using their system, which conducts remote sensing in real time to monitor water quality, to help Russia’s Syratkyl National Park understand why fish are dying in the park’s rivers and streams.   It’s an interesting – and early – test of their project’s success.  Team APWT Live’s project focuses on water treatment to ensure environmental sustainability and maintain a balance between the rhythm of technology and patterns of life.  Team APWT’s sensors are designed for use by water treatment plants to ensure water quality and access to clean water for all.

Ideas to Increase Recycling and Reuse from Bahrain and Slovakia
Recycling and reuse to relieve our global footprint is another basic for saving our planetTeam Genius Touch of Bahrain and Team FuTuRe of Slovakia both addressed recycling and reuse for their projects.  Inspired by the Copenhagen Climate Change Conference in 2009, Team Genius Touch designed the Cash Trash smart recycle bin.  Cash Trash allows people to dispose of a range of recyclable materials and also earn points to exchange for vouchers of value to the user.  This puts us in mind of the Pepsi Dream Machine and Groupon, take note – vouchers of value to the user are right up your alley.  Congratulations, Team Genius Touch.  Team FuTuRe uses map interface and social networks like Facebook, Windows Live and Twitter to encourage friends to post the location of items available for reuse – all around the globe.  While things that are just around the corner will make less of a footprint than things on the other side of the world, you never know.  The sky’s the limit with this approach, and encouraging all of us to reuse what’s available from friends and others helps us all. 

Building Information Exchange in Croatia, Italy and The Netherlands
Most solutions to the world’s environmental problems start with sharing information, either locally or globally – as we just saw with Team FuTuRe.  Three teams in the finals made sharing information central to solving an environmental problem – Think Green Team of Croatia (now in the semi-finals), Team Error 404 of Italy and Team wEarth-IT of The Netherlands.  Think Green Team focused on farmers around the world and the value of bringing technology and knowledge to farmers to increase food production and address the problem of hunger worldwide.  With their system, experts provide knowledge via a system that guides users to monitor and regulate growing conditions – and doesn’t require expertise on the part of the user.  We applaud this unique use of technology to aid farmers worldwide – tapping into a global resource of information for a group that’s usually focused on local knowledge and experience.  Team Error 404 developed software to encourage car pooling and finding the shortest routes for travel to reduce carbon emissions.  Their software searches data paths for ideal routes and uses posts on Facebook and EBay to provide information about rides and riders, making car pool matches easier, more visible and therefore safer for users – a current hurdle to greater use of carpools in Italy.  Knowing that it’s easy to make the wrong decision when it comes to making ‘green’ choices, Wearth-IT created a web site and scanning via mobile phones and webcams to help consumers understand the ‘green’ lifecycle of various products.  The team’s database of information and applications provide objective product information and are designed to help consumers make responsible choices between ‘green’ and ‘less green’ products as they strive to shop sustainably.

Enjoy the Finals and Enjoy Warsaw
Whatever the outcome for these teams on July 8, they’ve done great things already and we applaud them.  Our environment is important to each in our own backyard, but also in the backyard we share – our planet.   We all have a stake in the health of our planet and these finalist teams all show great insight and desire to help locally and on a global level.  We thank each team for your time, your talent and your creativity – and for reminding us that technology provides many answers to tackling the world’s toughest problems.   For all of you in Warsaw today, we say dzien kuje – thank you.

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The Norbeck Society – Sustainability of South Dakota’s Public Lands

Monday, June 28th, 2010

“We are trying to reinstate a landscape that existed 150 years ago and get back to open space meadows that are natural fire breaks and allow streams to return to prehistoric flows.”  – Colin Paterson, President, The Norbeck Society

KissMyCountry’s South Dakota t-shirt will lend support to The Norbeck Society, with a portion of retail and wholesale sales donated to the group.  The Norbeck Society is a non-profit that supports the stewardship, restoration, and preservation of public lands in South Dakota.  Enjoy hearing Colin Paterson, geologist, world traveler and the Society’s President talk about the work of The Norbeck Society, the Black Hills National Forest and other places he loves!

A Group is Formed After Saving Botany Canyon
The Norbeck Society formed after a group mobilized against the abuse of the Black Hills National Forest by All Terrain Vehicle (ATV) and motorized vehicle riders – and won.  Focusing on Botany Canyon, a spring-fed box canyon in the Black Hills also known as South Stagebarn Canyon, Becci Rowe, Elaine Ebbert, and  others presented their case to the National Forest Advisory Board.   Asking officials to protect the canyon from ATV and motorized vehicle traffic, the Board responded quickly and the Forest Service closed Botany Canyon overnight by special order.  The Norbeck Society was born.  “We got to know each other and got together to form a group,” says Colin Paterson, who became the Society’s President.  “The Black Hills is our backyard and there’s a lot to be done.”

Honoring an Early Steward of South Dakota
The Society is named for Peter Norbeck (1870-1936), a former U.S. Senator and Governor of South Dakota who was instrumental to the development of Badlands National Park and Wind Cave National Park as well as other national and state parks in South Dakota.  He also helped secure federal money for the carving of Mount Rushmore.  “We decided to name our group after him – we didn’t ask permission,” says Colin, “and then we heard from his descendants – some living in South Dakota but others in Washington state, California and New England.  Luckily, they simply wanted to join our group!”  The Norbeck Society has about 600 members currently, most living in South Dakota but with many members outside the state who have lived or vacationed there at some point.  “We have a national base, and it’s good to spread our wings”, says Colin.

Mission and Current Focus on Travel Management in the Black Hills National Forest
Stewardship, restoration and preservation of public lands, and conservation for future generations form the core mission of The Norbeck Society.  The group works with – rather than challenges – local agencies.  “We are a middle of the road group, trying to work with our agencies” says Colin.  Their current project, AFOOT (Alliance For Organizing Open Trails) is a goal to participate in the upcoming Travel Management Plan for the Black Hills National Forest.  The Forest is one of the most densely-roaded and trailed national forests and one of the last to formulate a forest-wide travel management plan.   “We are trying to protect special areas”, explains Colin, “We are advocating a new plan for the Forest, which has been managed as a timber farm.  We are trying to reinstate a landscape that existed 150 years ago and get back to open space meadows that are natural fire breaks and allow streams to return.”  Threats to the landscape come from local use as well as tourism.  “Some campgrounds and hotels promote ATVs, and in nearby Minnesota and Wisconsin the regulations are more restrictive.  So, people come here where it’s less restrictive at this stage,” explains Colin.  The Norbeck Society supports planning to preserve the Forest for all to enjoy its beauty now and for generations to come.

Including Young Adults, Teens and Children in Activities
There’s something for all ages in The Norbeck Society.  The Society has a university environmental group, Norbeck Uni, for university students who want to support the group’s initiatives.  “This group likes to get outside and work on projects in the Forest like building bridges on hiking and mountain bike trails”, says Colin.  “The group also decided on their own to mentor local high school students to convey respect for public lands.”  There is also Norbeck Kids for school age children.  “One of our members has two young boys, and had the idea to set up Norbeck Kids to hold field trips to explain biology and botany.  They’ve had a good turnout,” says Colin.

Places Colin Loves and Suggestions for a South Dakota Visit
Colin is from Invercarcill, New Zealand in the southern part of the South Island, an area settled by Scottish sheep farmers.  A geologist working in the exploration of mineral and metallic resources, Colin has done geological work on six continents – all except Antarctica.  “The Black Hills has been my home for 28 years” says Colin.  “The place we saved – Botany Canyon – is pretty special.  The Big Horn Mountains are three hours away with an elevation of 13,000 feet.  Cape Town, South Africa and Namibia in southwest Africa are also favorite places, and also north central Turkey. ”

Colin and The Norbeck Society are based in Rapid City, South Dakota.  We asked Colin to tell us about places we shouldn’t miss if we travel there – beyond the famous landmarks – and where to get a meal in town.  Colin suggested visiting the Crazy Horse Memorial near Mount Rushmore and also mentioned the good hiking and mountain bike trails on Mickelson Trail – a former railroad that is now a hiking and biking trail.  For a meal or drinks in Rapid City, Colin suggested Tally’s Restaurant, the Firehouse Brewing Co., Delmonico’s, or Enigma in the Radisson Hotel.  Outside Rapid City Colin suggested a drive to Hill City to see the many art galleries and have a meal  at the Alpine Inn.

Colin, we wish all the best success to you and The Norbeck Society as you continue your work – and we admit that we envy your 1.3 million acre ‘backyard’!  We will stay in touch and check in as you work toward a Travel Management plan for the Black Hills National Forest.

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